Tems Named Global Ambassador in Hennessy’s “Made for More”

Grammy-winning Nigerian artist Tems has been unveiled as the face of Hennessy’s 2025 “Made for More” campaign, officially announced this week. The partnership marks a significant milestone for both the artist and the luxury cognac brand, which continues to expand its footprint in African markets.

Tems, who recently launched the Leading Vibe Initiative with Hennessy to empower women in music, takes on a global ambassador role in this new campaign. The project highlights three creative spaces: the Games Club, Art Club, and Jam Club, each showcasing different aspects of African culture, from strategy and visual art to music and rhythm.

Other African stars featured in the campaign include Kabza De Small, Maglera Doe Boy, and INNOSS’B, underscoring Hennessy’s commitment to celebrating diverse voices across the continent.

Speaking on the partnership, Hennessy emphasized that “Made for More” reflects its dedication to amplifying African creativity on the world stage. For Tems, the campaign cements her status not just as a musical powerhouse but also as a cultural icon representing Africa’s global influence.

Henessy Made For More X Tems